The Ohio-based Legal Examiner reviews the history of Johnson & Johnson’s allegedly inappropriate – perhaps criminal – marketing of Risperdal, including pushing the drug for off-label uses in children and the elderly.
J&J Allegedly Over-Promoted Risperdal and Paid the Price (Legal Examiner)
Look on the link below at the cute little legos stamped with the word Risperdal the drug rep army left in pediatricians offices for the kids to play with.
http://www.medgadget.com/2007/05/risperdal_legos.html
Definition of ‘Brand Recognition’
The extent to which the general public (or an organization’s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans and colors.
Risperdal made me psychotic within two weeks, it was terrifying! The psychiatrist wanted to double the amount of the med to fix this extremely adverse effect. We left that lunatic, and went to a neurologist. He took me off the Risperdal, put me on Seroquel and lithium. This also made me sick, so the GD neurologist lied to my husband and I, and added Risperdal back to the toxic drug cocktail two weeks later. Gosh, were the doctors being bribed to push Risperdal in 2002? I’m quite certain.
