But Insulin Coma WAS abandoned – in the early 1970s in the hospital where I worked, ECT WAS on the way out – a 1000 bed hospital rarely had more than 6-8 ECT patients a week and by 1974, the ECT unit was sometimes closed for weeks at a time. The COMEBACK was when the private hospitals opened in the late 70s + ECT was cheap to use (unlike Insulin Coma), the government subsidised it so they could charge more, brain damaged people don’t complain much, and they always came back for more because it did nothing for their depression. That was when the PR began in earnest. The NEW IMPROVED ECT no longer caused brain damage etc etc. In fact NOTHING new has occurred since the 1960s, FIFTY years ago. The ULTRA BRIEF PULSE ECT was introduced in the 1960s and abandoned because it was no good – it was RE-introduced in the 1990s as the NEW ECT. They’d moved the deck chairs on the Titanic and said, “see doesn’t that look better?” Like everything in psychiatry, it’s a scam and somehow this MUST be exposed. I once replied to a cynical touting for ECT business by an Irish psychiatrist, presented as information, and suggested that the amount of money ECT would be making for his hospital might be his motivation – within half an hour the comments section was closed a day before normal. !!!! THAT is what we have to do.