This is a good one, Sandy! I was just about to watch a Russell Brand video on youtube when this commercial popped up and I immediately started researching. Glad to see that you are others (including the NY Times!) are on top of it! I’d love to see someone do a parody video reframing binge eating disorder and suggesting Meth or Cocaine or something like that. Also, I’m curious about NEDA’s role in this….do you know anything about that?