There’s something *ick* about this that I can’t put my finger on, yet I also admire the ambition this post displays. Funny to feel both at the same time. Perhaps part of the ick-factor is the idea of treating the anti-psychiatry and survivor movements like a startup or product. As an anti-capitalist, I believe that the logic and values underlying “entrepreneurship” (aka “innovation” in a capitalist mode) are poisonous. For me, questioning them is a key part of psychological health and must be a cornerstone of any movement to abolish psychiatry. Neoliberal values will never lead us to a good place. TED talk guru style discourse about “disruption,” “scalability,” and how apps/the internet will somehow save us is just yet another manifestation of very neoliberal values. However, it is nice to see that someone still believes we can achieve the goals of creating alternatives, getting people out of the harmful existing institutions/programs/meds, and enjoy large-scale cultural shifts in regards to attitudes to normal human difficulties with normal human emotion.