Amy, I thank you for an insightful article but I would like you to hear my story concerning the results of all that successful advertising. It appears to be quite cathartic for you to reveal all the duplicity and deception that goes on in the big pharma/medical community in bringing a drug to market but you must excuse my lack of compassion. I sit here after a 2 year horrendous taper/withdrawal from lorazepam, literally shaking with anger. I happen to be the poster child for the benzodiazepine withdrawal syndrome. I was told by my (ex) psychiatrist and GP that I would need these drugs (Inderal, Pamelor, and Xanax/Klonopin/Ativan) for the rest of my life. I believed them because they were the M. Deity. I’m lucky that I only lost 2 years of my life. My older brother did not fare as well. He was put on Valium and Elavil with the same ridiculous line from his doctor(s). He murdered his wife in 2003 and is in prison for the rest of his life. Do you understand what true grief is? Our families have been forever shattered and nothing will ever change that. It’s comforting to know that so much time and money is being spent to literally ruin people’s lives. I do not share your career angst/regret. I live with a more painful reality than you could ever imagine.