Glaxo to Bring Doctors In-House as Educational Speakers

Kermit Cole
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GlaxoSmithKline, which previously announced it would suspend the practice of paying outside doctors to promote drugs, has announced that it will instead hire doctors to “educate” their peers about its drugs, though they will not be able to answer questions about treating specific patients.  Because they will be Glaxo employees, the company will not have to report payments to the doctors.

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Of further interest:
In latest marketing-reform move, GSK recruits in-house doctors to speak for products (Fierce Pharma)

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Kermit Cole
Kermit Cole, MFT, founding editor of Mad in America, works in Santa Fe, New Mexico as a couples and family therapist. Inspired by Open Dialogue, he works as part of a team and consults with couples and families that have members identified as patients. His work in residential treatment — largely with severely traumatized and/or "psychotic" clients — led to an appreciation of the power and beauty of systemic philosophy and practice, as the alternative to the prevailing focus on individual pathology. A former film-maker, he has undergraduate and master's degrees in psychology from Harvard University, as well as an MFT degree from the Council for Relationships in Philadelphia. He is a doctoral candidate with the Taos Institute and the Free University of Brussels. You can reach him at [email protected]