“The paper, The psychopathology of James Bond, and its implications for the revision of the DSM-007, has just won first prize in the Australian Medical Journal’s Christmas edition. But while the tongue-in-cheek study of Bond may seem light-hearted, it has a serious message: it wants to stop diagnostic creep. Its authors, from the University of Auckland, hope it will help halt the overdiagnosis of mental disorders, and the stigma attached to diagnostic labelling.”