Unleashing the Brain Power of Narrative

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From NPR: “In health care contexts, for example, people are more likely to change their lifestyles when they see a character they identify with making the same change, notes Melanie Green, a communication professor at the University at Buffalo who studies the power of narrative, including in doctor-patient communication. Anecdotes can make health advice personally important to a patient, she finds. When you hear or read about someone you identify with who has taken up meditation, for example, you might be more likely to stick with it yourself.”

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