How Schoolchildren’s ‘Mental Health Awareness’ Turned Into a Market

From Mad in the Netherlands: On December 18, 2018, U.S. Surgeon General Jerome Adams issued a public health advisory urging parents, teachers, and health professionals to take action against the epidemic of e-cigarette use among children. The warning repeatedly emphasized that the nicotine in e-cigarettes is addictive, harmful to the developing brain because it affects learning ability, memory, and attention, and exposes the lungs to harmful chemicals. In a press release, a federal health official stated that “we have never seen the use of any substance among American youth rise so rapidly…” To address this crisis, Adams recommended measures to restrict the use of e-cigarettes indoors and their sale to youth.

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