Tag: big pharma marketing
A 10-Year Fight to Rein in Pharmaceutical Promotion
From The Chronicle of Higher Education: Last week, 200 doctors and scientists assembled at Georgetown University for the 10th annual conference of PharmedOut, an educational...
The Changing Role of the Pharmaceutical Representative
From the Center for Health Journalism: Due to drug safety scandals and rising drug prices, pharmaceutical representatives are increasingly being criticized by physicians, medical schools, and...
ââDisease AwarenessââHow Big Pharma Preps You to Buy Drugs You Probably...
The latest from Martha Rosenberg: âPharma companies love disease awareness advertising because, unlike direct-to-consumer (DTC) advertising, risks and warnings of possible drug treatments do...
