A physician I know forwarded me a link to an article he thought interesting. He also mentioned that he gets all of his continuing medical education credits from this same website for free.
Since this is the place I go for my state-mandated continuing medical education credits, I logged in to read the article. Although this article isn’t “for credit”, it’s spotlighted on the website when I log in.
Keep in mind that any old self-education does not qualify for credits required to maintain an active medical license. Category I credits must be approved through a mysterious (to me) process before being acceptable to state licensing boards.
This particular source of continuing education credits is funded by pharmaceutical companies. Logos and ads abound. The conflicts of interest are not secret.
I like to think that my smart self can filter out the repetitive pharmaceutical messages. I like to think that the often-used marketing premise, “repetition causes belief”, doesn’t apply to such a thoughtful reader as myself.
The initial messages of this article are that we psychiatrists must be tolerant of the beliefs of others and have professional boundaries with regard to our own religious traditions. Of course.
But I stumbled when I ran smack into the psychiatric flattery section of the article. Obvious ego-stroking sets off warning bells in my head, no matter where it comes from.
I couldn’t imagine how flattery of psychiatrists furthered the author’s premise, that one should be tolerant of alternative beliefs and have professional boundaries.
Flattery is one way to get an audience nodding and agreeing. A nodding and agreeing person is likely to continue to nod and agree. This is a well-known sales technique. It is also useful in consensus building.
The writer of this article says that “psychiatric values” are “derived largely from the liberal-democratic tradition, borne of the 18th century European Enlightenment.”
Then the writer goes on to stroke my psychiatric ego by saying “This tradition emphasizes reason, freedom, natural law, individual happiness, and an approach to healthcare decisions based on the value of their consequences (“consequentialism”).”
I found myself smiling and nodding inside. This is how I would like to view my work.
But these words, “reason” “freedom” “natural law” and “individual happiness”, paint a greater degree of “liberal-democratic” freedom than I’ve experienced at work. I’ve met individuals who’s drug compliance is required to access their money, remain free from incarceration and visit their own children. This seems neither “liberal” nor “democratic” to me. Perhaps this is this is what the writer means by “consequentialism”?
People who were not individually happy on drugs must still live with the consequences of weight gain, permanent movement disorders and giving birth to babies with cardiac defects. Is this “natural law” and “consequentialism”?
And I cannot use the term “enlightenment” when it comes to prescribing drugs with serious medical side-effects and efficacy in the range of an enhanced placebo effect.
The conclusion of the article I was given to read seemed to be that it’s okay for your patient to access support from his religious community so long as the religious community supports treatment with drugs.
My conclusion is that a website which baits readers with “free” continuing medical education credits, which are paid for by the pharmaceutical companies, may not the best place to go for professional information.
* * * * * * *
Thanks or reading, thinking and writing.
Alice de Saavedra Keys MD
It sounds like they’re so confident of themselves now that they don’t even try to hide their conflict of interests!
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Stephen,
I’m glad for your feedback on this. What a puzzle to “hide” in plain sight.
It’s clearly posted which company is funding each article.There are ads flickering around the edges. The “for credit” articles are directed at prescribing specific drugs in conjunction with specific diagnoses.
At the end of each article that a doc uses to collect “free” CME credits there is an optional evaluation form where you are supposed to tell them if you thought there were any visible conflicts of interest.
I’ve been puzzled why this is the case.
How accurate could this feedback be from a doc who just accepted the gift of free education credits? Is it a liability dodge for the drug company? It is simply a case of hands washing hands?
Thanks for checking in on this one.
Alice
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Is the entire “system” we live within today totally corrupt or am I just getting crotchity and paranoid because I’m getting old?!!!!
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Stephen, The entire “system” we live within today is totally corrupt AND I’m getting crotchity and old.;-)
Alice
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Natural law?
Are you kidding me?
When I think of *natural law* I think of the works of Thomas Aquinas, John Locke, “moral law”; the Declaration of Independence, the Constitution, “common law”.
I don’t conjure up thoughts of psychiatric drugs for some reason.
Maybe it’s just me?
I wonder sometimes if the mental health system has lost all sanity, which leads to two questions:
1) Where are we going?
2) Why are we in this hand-basket?
Duane
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Oops, I mentioned Thomas Aquinas.
I was referring to his writings on natural law.
Why do I feel another battle brewing on religion?
If so, I’m out.
Duane
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Howdy Duane,
Thanks for stopping by. I don’t think this is “another battle brewing on religion”. I hope not.
It seemed that the up-front point of the article was in support religious tolerance.
Good to hear from you.
Alice
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I *so* appreciate your willingness to take on the tough subjects, and to be honest about how you perceive what’s taking place, and how you feel about those issues – especially within medicine and psychiatry.
You’re always intriguing and thought-provoking.
Duane
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That’s okay. By the way, did you know that Thomas was almost proclaimed a heretic since he based a lot of his Summa Theologica on Greek philosophy? They nearly got him but he managed to barely slip by. Today’s heretics are tomorrow’s saints!
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Stephen,
I like to think that today’s heretics could be tomorrow’s saints. Reassuring to hear.;-)
Alice
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Duane,
As usual, you ask a lot of very good questions.
I wondered what psychiatric drugs had to do all those nice words describing psychiatry/psychiatrists and, by default, myself.
I would like to consider myself “liberal”, “democratic” and even a product of “enlightenment”. But I got lost on the possible meaning of “consequentialism”. And, like you ask, what does any of thins have to do with psychiatric drugs?
All the best.
Alice
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Re: “nice” words
I’ll pick “kind” over “nice” any day of the week.
I’ve met some very passionate people along the way who weren’t always nice. But their *actions* were very kind.
Sorry, off subject.
Duane
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Duane, Nice to have you here. Alice 🙂
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You’re very *kind*.
Duane
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In the Middle Ages the word “nice” meant stupid!
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I’m with you, I’d rather have kind than nice anytime.
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Alice,
Thanks for such an insightful and pertinent article. I have just done a post about it – Pharma’s Subtle but Pernicious Marketing –
on my blog site.
Philip Hickey, PhD
http://behaviorismandmentalhealth.com/
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Phillip,
Thanks for your kind words. Marketing is no longer simply showing us the brand name and saying good things about the product. “Subtle and Pernicious” is a good set of words to describe modern marketing. It includes both obvious and hidden flattery that makes us feel clever when we reach the “right” conclusion so nicely at the same time as it’s presented to us.
Alice
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