Researchers at Dartmouth College and the University of Wisconsin-Madison found that 60% of prescription drug ads and 80% percent of over the counter drug ads were misleading or false. “These results are in conflict with proponents who argue the social value of drug advertising is found in informing consumers about drugs,” concludes one author of the study, which appears in the Journal of Internal Medicine.
Faerber, A., Kreling, D.; Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs. Journal of Internal Medicine. September 2013
Of further interest:
Study Finds Most Drug Commercials Misleading (Scientific American)