Majority of Drug Ads Found to Be Misleading or False

Kermit Cole
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Researchers at Dartmouth College and the University of Wisconsin-Madison found that 60% of prescription drug ads and 80% percent of over the counter drug ads were misleading or false. “These results are in conflict with proponents who argue the social value of drug advertising is found in informing consumers about drugs,” concludes one author of the study, which appears in the Journal of Internal Medicine.

Abstract →

Faerber, A., Kreling, D.; Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs. Journal of Internal Medicine. September 2013

Of further interest:
Study Finds Most Drug Commercials Misleading (Scientific American)

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Kermit Cole
Kermit Cole, MFT, founding editor of Mad in America, works in Santa Fe, New Mexico as a couples and family therapist. Inspired by Open Dialogue, he works as part of a team and consults with couples and families that have members identified as patients. His work in residential treatment — largely with severely traumatized and/or "psychotic" clients — led to an appreciation of the power and beauty of systemic philosophy and practice, as the alternative to the prevailing focus on individual pathology. A former film-maker, he has undergraduate and master's degrees in psychology from Harvard University, as well as an MFT degree from the Council for Relationships in Philadelphia. He is a doctoral candidate with the Taos Institute and the Free University of Brussels. You can reach him at [email protected]

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