People who saw an advertisement for Cymbalta were less likely to offer help, endorse recovery, and have positive attitudes regarding self-determination towards people identified with mental illness, according to research in February’s Community Mental Health Journal. Those who self-identified as having a mental illness, however, reported less blame, less perceived dangerousness, less desire for social avoidance, more pity, and a greater willingness to help after viewing the advertisement.
Corrigan, P., Koslyuk, K., Fokuo, J., Park, J.; How Does Direct to Consumer Advertising Affect the Stigma of Mental Illness?. Community Mental Health Journal. February, 2014.