Pharma Direct-to-consumer Ad Spending in US Jumps to $4.53 Billion


The pharmaceutical industry spent $4.53 billion on direct-to-consumer advertising in the US in 2014, up 18% from $3.83 billion in 2013, reports FiercePharma.

Pharma’s ad spend vaults to $4.5B, with big spender Pfizer leading the way (FiercePharma, March 25, 2015)

Support MIA

MIA relies on the support of its readers to exist. Please consider a donation to help us provide news, essays, podcasts and continuing education courses that explore alternatives to the current paradigm of psychiatric care. Your tax-deductible donation will help build a community devoted to creating such change.

Select Payment Method
Personal Info

Credit Card Info
This is a secure SSL encrypted payment.

Billing Details

Donation Total: $20 One Time


  1. Only two countries permit pharmaceutical companies to buy direct-to-consumer advertising – the U.S. and New Zealand.

    Yet another good reason not to watch TV (or to use TIVO to dump the ads). As for “women’s” magazines – don’t read those unless you want to know why you should Ability to your anti-depressant – if the anti-depressaant isn’t working.