Pharma Direct-to-consumer Ad Spending in US Jumps to $4.53 Billion

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The pharmaceutical industry spent $4.53 billion on direct-to-consumer advertising in the US in 2014, up 18% from $3.83 billion in 2013, reports FiercePharma.

Pharma’s ad spend vaults to $4.5B, with big spender Pfizer leading the way (FiercePharma, March 25, 2015)

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4 COMMENTS

  1. Only two countries permit pharmaceutical companies to buy direct-to-consumer advertising – the U.S. and New Zealand.

    Yet another good reason not to watch TV (or to use TIVO to dump the ads). As for “women’s” magazines – don’t read those unless you want to know why you should Ability to your anti-depressant – if the anti-depressaant isn’t working.

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