Tag: disease awareness advertising

School-based strategies such as the “talk to your doctor” campaign about any childhood problem have been extremely effective in helping the pharmaceutical industry to marginalize traditional child-rearing practices and replace them with advice from mental health “experts” and the use of dangerous drugs. These campaigns are reminiscent of now-illegal vintage tobacco ads in which doctors endorsed cigarette smoking.

Imagine being a parent at a meeting with educators to discuss Johnny's academics or behavior. Suddenly, your child’s teacher is telling you that he needs to see a doctor for an assessment of a suspected “mental disorder,” which usually leads to a prescription for medication. Warned of “the risks against failing to intervene,” you will likely acquiesce.

The latest from Martha Rosenberg: “Pharma companies love disease awareness advertising because, unlike direct-to-consumer (DTC) advertising, risks and warnings of possible drug treatments do...