Tag: disease awareness advertising
Kick Big Pharma Out of the Classroom
School-based strategies such as the “talk to your doctor” campaign about any childhood problem have been extremely effective in helping the pharmaceutical industry to marginalize traditional child-rearing practices and replace them with advice from mental health “experts” and the use of dangerous drugs. These campaigns are reminiscent of now-illegal vintage tobacco ads in which doctors endorsed cigarette smoking.
How “Mental Health Awareness” Exploits Schoolchildren
Imagine being a parent at a meeting with educators to discuss Johnny's academics or behavior. Suddenly, your child’s teacher is telling you that he needs to see a doctor for an assessment of a suspected “mental disorder,” which usually leads to a prescription for medication. Warned of “the risks against failing to intervene,” you will likely acquiesce.
“’Disease Awareness’—How Big Pharma Preps You to Buy Drugs You Probably...
The latest from Martha Rosenberg: “Pharma companies love disease awareness advertising because, unlike direct-to-consumer (DTC) advertising, risks and warnings of possible drug treatments do...