The Placebo Effect is Amplified When Doctors Appear Likeable

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From The British Psychological Society: A new study found that the placebo effect is enhanced by the impression of warmth and competence.

“Howe and her team write: ‘Among the many demands of a career in medicine, physicians have been increasingly directed to build rapport with their patients (e.g., by exhibiting empathy). This research suggests a compelling reason for why physicians should pay attention to these psychological and social forces: They can impact physiological health outcomes.'”

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