From The British Psychological Society: A new study found that the placebo effect is enhanced by the impression of warmth and competence.
“Howe and her team write: ‘Among the many demands of a career in medicine, physicians have been increasingly directed to build rapport with their patients (e.g., by exhibiting empathy). This research suggests a compelling reason for why physicians should pay attention to these psychological and social forces: They can impact physiological health outcomes.'”
