From Council for Evidence-Based Psychiatry: “This is the question raised at least every 2 months in our NHS psychosis team. Most of us will go without a second thought (I have to admit, I usually do. There are free M&S sandwiches, fruit, biscuits and pastries; ‘Thatâs all the moral compass I need,’ I like to joke). We have the usual good-humoured argument between the affable-and-popular psychiatrist, and the angry nurse (also popular â we know she usually has the patientsâ best interests at heart). ‘I donât think you can say itâs exactly like having the tobacco industry deliver your anti-smoking training. We just have to listen to a brief spiel and then we can have our business meeting.’ ‘Have you registered it with the Trust?.’ ‘I donât think we have to‘ (eyes roll). ‘The Trust has rules,’ ‘No, the Medical Director is relaxed on this one.’
Drug lunches make you feel good. The rep is always very personable and apologetic. They give a short-ish presentation which always makes you feel better about the medications. It appears they work better than you thought! The repâs data are surprisingly impressive and clear. There are graphs and smiling faces. It is what we would all want for our clients. Itâs only afterwards when you try to check the sources â which no one really has time to do â you find out theyâve presented a charming parallel universe only vaguely related to evidence. They have given the best possible polish to the literature, it must have taken a team of twenty to find that phrase, that graph, that answer to an obvious question. Shockingly, itâs a sales pitch! But we all think of it as ‘training.’
These arguments happened so often that myself and like-minded colleagues set out to settle them once and for all. Do Trusts have rules? Do they keep records? Are all Trusts the same? In short, does anyone care?”
