Tag: drug ads
The Most Promoted Drugs are Those with Little Therapeutic Value, Study...
Majority of top-selling and most promoted drugs in Canada are rated as having very limited safety and efficacy.
FDA Memo Rebuffs Many Suggestions for Expanding Off-label Marketing
"After weeks of anticipation, the FDA has issued a lengthy memo about the extent to which so-called off-label information about medicines may be disseminated...
âIs STAT tone-deaf in accepting PhRMA sponsorship?â
Gary Schwitzer from the Health News Review questions STAT newsâ decision to accept a sponsorship deal from PhRMA. âAs highly as I think of...
âThe Code Iâm Still Ashamed of (for Pharma)â
âOne of the projects I was assigned to involved a drug that was targeted at women. The graphics and general style of the website...
âGet Ready for More Drug Ads: Facebook is Making a Bid...
For STAT, Rebecca Robbins reports that weâll soon see drug ads â âboth overt and stealthyâ â on Facebook and other social media outlets.
Article...
âSelling Side Effects: Big Pharmaâs Marketing Machine?â
Drug Watch releases an in-depth investigation into the marketing practices of pharmaceutical companies in the United States. âCompanies spend billions advertising to doctors to...
Pharmacists Join Physicians’ Rallying Cry for a Ban on Pharma’s DTC...
This week a national pharmacist group, the American Society of Health-System Pharmacists, joined the physicians of the American Medical Association in a call to...
ââDisease AwarenessââHow Big Pharma Preps You to Buy Drugs You Probably...
The latest from Martha Rosenberg: âPharma companies love disease awareness advertising because, unlike direct-to-consumer (DTC) advertising, risks and warnings of possible drug treatments do...
âThis Drug Ad Is Not Right for Youâ
The editors of Scientific American take on direct-to-consumer drug advertisements in the US. âPeddling pharmaceuticals on TV is a lousy form of health education,â...
âWhat Drug Ads Donât Sayâ
For the New York Times, Cornell psychiatrist Richard Friedman proposes new regulations to make direct-to-consumer drug ads reveal the relative price and effectiveness information that...
âThe Sexist Ads Big Pharma Has Used to Hawk Drugsâ
Martha Rosenberg analyzes the âslick, Mad Men-style adsâ that ran in medical journals from the 1950s-70s âin which women clearly âknew their placeâ and...
âThe Rise and Fall of the Blockbuster Antipsychotic Seroquelâ
Martha Rosenberg highlights how the popular antipsychotic Seroquel is a perfect example of how direct-to-consumer advertising made billion dollar blockbuster drugs possible before side-effects...
