With the American Medical Association (AMA) declaring its opposition to direct-to-consumer (DTC) drug advertising, Martha Rosenberg asks, did DTC increase the number of people who have “diseases”? “’Are there periods of time when you have racing thoughts? Fly off the handle at little things? Spend out of control? Need less sleep? Feel irritable? You may need treatment for bipolar disorder,’ read print ads in major magazines for Seroquel when it was first approved for bipolar disorder. Of course the person with racing thoughts could also just be drinking too much coffee or be experiencing stress at work.”
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