Tag: drug advertising

The Perils of Direct-to-Consumer Advertising

The job of educating the public on common medical conditions and the range, efficacy, benefits, and risks of potential treatment options should be undertaken by an independent and objective government health agency, not a for-profit, multi-billion dollar industry with a conflict of interest.

Most Direct-to-Consumer Drug Advertisements Do Not Adhere to FDA Guidelines

Few DTC drug advertisements fully adhere to FDA guidelines, the overall quality of information provided in DTC advertisements is low, and some advertisements market off-label indications.

Think You’re Seeing More Drug Ads on TV? You Are.

From The New York Times: TV drug ads have dramatically increased in the past few years. According to Kantar Media, a firm that tracks multimedia advertising,...

Restricting Pharma Reps Contact with Docs Decreases Prescriptions

Implementing policies that regulate pharmaceutical sales representatives’ interaction with physicians may reduce prescription of promoted drugs.

“What Drug Ads Don’t Say”

For the New York Times, Cornell psychiatrist Richard Friedman proposes new regulations to make direct-to-consumer drug ads reveal the relative price and effectiveness information that...

“The Sexist Ads Big Pharma Has Used to Hawk Drugs”

Martha Rosenberg analyzes the “slick, Mad Men-style ads” that ran in medical journals from the 1950s-70s “in which women clearly ‘knew their place’ and...

“Big Pharma’s Animated Ads To Get FDA Scrutiny”

The U.S. FDA on Tuesday announced plans to study the use of animation in television commercials for prescription drugs, expressing concern that cartoon characters may...

“Doctors Call for Drug Advertising Ban in Position Reversal”

On Tuesday, the American Medical Association (AMA) declared its opposition to direct-to-consumer advertising for prescription drugs. The US is one of the few countries that still allows drug companies to advertise prescription drugs in television commercials and magazines.