Tag: drug advertising
The Perils of Direct-to-Consumer Advertising
The job of educating the public on common medical conditions and the range, efficacy, benefits, and risks of potential treatment options should be undertaken by an independent and objective government health agency, not a for-profit, multi-billion dollar industry with a conflict of interest.
Most Direct-to-Consumer Drug Advertisements Do Not Adhere to FDA Guidelines
Few DTC drug advertisements fully adhere to FDA guidelines, the overall quality of information provided in DTC advertisements is low, and some advertisements market off-label indications.
Think You’re Seeing More Drug Ads on TV? You Are.
From The New York Times: TV drug ads have dramatically increased in the past few years. According to Kantar Media, a firm that tracks multimedia advertising,...
Restricting Pharma Reps Contact with Docs Decreases Prescriptions
Implementing policies that regulate pharmaceutical sales representativesâ interaction with physicians may reduce prescription of promoted drugs.
âWhat Drug Ads Donât Sayâ
For the New York Times, Cornell psychiatrist Richard Friedman proposes new regulations to make direct-to-consumer drug ads reveal the relative price and effectiveness information that...
âThe Sexist Ads Big Pharma Has Used to Hawk Drugsâ
Martha Rosenberg analyzes the âslick, Mad Men-style adsâ that ran in medical journals from the 1950s-70s âin which women clearly âknew their placeâ and...
âBig Pharma’s Animated Ads To Get FDA Scrutinyâ
The U.S. FDA on Tuesday announced plans to study the use of animation in television commercials for prescription drugs, expressing concern that cartoon characters may...
âDoctors Call for Drug Advertising Ban in Position Reversalâ
On Tuesday, the American Medical Association (AMA) declared its opposition to direct-to-consumer advertising for prescription drugs. The US is one of the few countries that still allows drug companies to advertise prescription drugs in television commercials and magazines.
