Day Two of the Philly J&J Trial: “Risperdal Popcorn” & Other Perks

Kermit Cole
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Testimony at day two of the Philadelphia trial concerning a 17-year-old Texas boy who grew breasts after taking Risperdal from the age of five concerned Johnson & Johnson’s payments to doctors to speak about the drug, as well as gifts of golf trips and bags of “Risperdal Popcorn,” meant to induce doctors to recommend Risperdal for uses not approved in children at the time. “Janssen wanted Risperdal to be a $1 billion drug,” a former sales rep testified, referring to pressure on him to sell for unapproved uses.

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Of further interest:
Risperdal Trial: Sales Rep Cites Pressure From Above (Philadelphia Inquirer)
Witness: J&J aimed Risperdal pitch at childrens’ doctors (Fierce Pharma)
If This Isn’t Racketeering… (1 Boring Old Man)
J%J Pushed Risperdal With Golf, Popcorn, Witness Says
(Bloomberg)

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Kermit Cole
Kermit Cole, MFT, founding editor of Mad in America, works in Santa Fe, New Mexico as a couples and family therapist. Inspired by Open Dialogue, he works as part of a team and consults with couples and families that have members identified as patients. His work in residential treatment — largely with severely traumatized and/or "psychotic" clients — led to an appreciation of the power and beauty of systemic philosophy and practice, as the alternative to the prevailing focus on individual pathology. A former film-maker, he has undergraduate and master's degrees in psychology from Harvard University, as well as an MFT degree from the Council for Relationships in Philadelphia. He is a doctoral candidate with the Taos Institute and the Free University of Brussels. You can reach him at [email protected]

1 COMMENT

  1. Risperdal ‘butter up docs’ and ‘viva zyprexa’.
    Risperdal reproached!

    To an ordinary person,it is stunning that professional clinicians would exhibit such carnival behavior.
    I was in the building trades and the perk for us were carpenters pencils.
    All the atypical anti psychotic drug reps engaged in pushy promotions.Eli Lilly called their off-label slogan ‘viva zyprexa’ ‘5 at 5’,meaning 5 mgs at 5 pm would keep elderly nursing home patients subdued.Eli Lilly paid billions in fines and damages.

    J and J is getting no slack for their association with family care products.-Daniel Haszard FMI http://www.zyprexa-victims.com