Tag: drug ads
The Most Promoted Drugs are Those with Little Therapeutic Value, Study...
Majority of top-selling and most promoted drugs in Canada are rated as having very limited safety and efficacy.
FDA Memo Rebuffs Many Suggestions for Expanding Off-label Marketing
"After weeks of anticipation, the FDA has issued a lengthy memo about the extent to which so-called off-label information about medicines may be disseminated...
“Is STAT tone-deaf in accepting PhRMA sponsorship?”
Gary Schwitzer from the Health News Review questions STAT news’ decision to accept a sponsorship deal from PhRMA. “As highly as I think of...
“The Code I’m Still Ashamed of (for Pharma)”
“One of the projects I was assigned to involved a drug that was targeted at women. The graphics and general style of the website...
“Get Ready for More Drug Ads: Facebook is Making a Bid...
For STAT, Rebecca Robbins reports that we’ll soon see drug ads – “both overt and stealthy” – on Facebook and other social media outlets.
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“Selling Side Effects: Big Pharma’s Marketing Machine?”
Drug Watch releases an in-depth investigation into the marketing practices of pharmaceutical companies in the United States. “Companies spend billions advertising to doctors to...
Pharmacists Join Physicians’ Rallying Cry for a Ban on Pharma’s DTC...
This week a national pharmacist group, the American Society of Health-System Pharmacists, joined the physicians of the American Medical Association in a call to...
“’Disease Awareness’—How Big Pharma Preps You to Buy Drugs You Probably...
The latest from Martha Rosenberg: “Pharma companies love disease awareness advertising because, unlike direct-to-consumer (DTC) advertising, risks and warnings of possible drug treatments do...
“This Drug Ad Is Not Right for You”
The editors of Scientific American take on direct-to-consumer drug advertisements in the US. “Peddling pharmaceuticals on TV is a lousy form of health education,”...
“What Drug Ads Don’t Say”
For the New York Times, Cornell psychiatrist Richard Friedman proposes new regulations to make direct-to-consumer drug ads reveal the relative price and effectiveness information that...
“The Sexist Ads Big Pharma Has Used to Hawk Drugs”
Martha Rosenberg analyzes the “slick, Mad Men-style ads” that ran in medical journals from the 1950s-70s “in which women clearly ‘knew their place’ and...
“The Rise and Fall of the Blockbuster Antipsychotic Seroquel”
Martha Rosenberg highlights how the popular antipsychotic Seroquel is a perfect example of how direct-to-consumer advertising made billion dollar blockbuster drugs possible before side-effects...
