“Secret Trove Reveals Bold ‘Crusade’ to Make OxyContin a Blockbuster”

0
228

David Armstrong, reporting for STAT, highlights a trove of internal documents that describe the tactics Abbott pharmaceuticals used to convince doctors to prescribe OxyContin. “In memos, the sales team referred to the marketing of the drug as a ‘crusade,’ and their boss called himself the ‘King of Pain.’”

Article →

oxycontin

LEAVE A REPLY