“Secret Trove Reveals Bold ‘Crusade’ to Make OxyContin a Blockbuster”

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David Armstrong, reporting for STAT, highlights a trove of internal documents that describe the tactics Abbott pharmaceuticals used to convince doctors to prescribe OxyContin. “In memos, the sales team referred to the marketing of the drug as a ‘crusade,’ and their boss called himself the ‘King of Pain.’”

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