Poetry for Personal has completed 139 Resilience Messaging Events in the last year. We initially started by working with student organizations including Active Minds. We found that those chapters would host lousy events. Their marketing was all disease model, and the only thing people wanted to talk about was their mental health labels. And the events were tiny. We started working with Black Student Unions and NAACP student chapters and the events got 10 times bigger. We started focusing on “overcoming adversity” and took all mention of mental illness off our marketing materials. That’s when we really started reducing stigma. All the disease monger slogans tend to avoid actual science. Ie, you can’t reduce stigma with protest based campaigns, ie, saying, “let’s fight stigma together.” And on and on.